What is Square?

Square is a third-party payment processor that has been around since 2009. They collaborate with businesses large and small globally. Square has recently announced a bunch of new developer tools at it’s annual conference. These included “new API’s for omnichannel commerce” and “CashApp Pay” for developers.

Square makes it effortless to sell in-person, online or over the phone and with its straightforward interface, business owners can be up and selling within minutes. Perfect for low-volume merchants, Square has an abundance of features (which they are continuously updating) as well as transparent pricing. One can access Square’s comprehensive knowledge base without having an account, which can be helpful for business-owners who wish to examine particular features before signing up.

Square charges merchants a 2.6% flat-rate as well as $0.10 per transaction. Flat rates are understandable to even the first-time business owner, you pay a percentage for every transaction processed. Easy peasy.

If Square’s glowing reviews by their customers are anything to go by, this payment processor is a powerhouse.

Popular Features

These are some of the popular features at Square:

  • Flat-fee pricing
  • Invoicing tools
  • No contracts
  • PCI compliance
  • Account protection tools
  • Credit card processing
  • eCommerce Integration
  • Inventory management
  • ACH payment processing
  • POS hardware
  • Online checkout form
  • USB scale
  • Email Subscription updates
  • In-app sales report
  • Analytics

What kind of customer services is available at Square?

Square offers phone support to customers between Monday to Friday, 6am to 6pm, pacific time. Email, social media messaging and a community forum are also available. The online user manual at Square is also handy for customers who are looking for answers, it includes screenshots, step-by-step guides, articles and videos for every feature and product. It’s easy to use and well set out on the site.

Who is Square ideal for?

Square is suitable for an array of business types including; food and beverage, coffee shops, retail, beauty professionals, health and fitness, markets and innumerable others.

For hospitality businesses, Square’s additional Point of Sale system helps with speed and flexibility. It ‘optimizes floor plans to turn more tables’ and ‘uses conversational modifiers to speed up ordering’.

While trades and services can run their business anywhere – all they have to do is sign into the Square dashboard and have reports, analytics and business data at their fingertips.

Square Pros & Cons

PROS

  • No monthly fees
  • Countless features
  • Perfect for small business owners
  • Omnichannel commerce available

CONS

  • Account limitations and drawbacks
  • Funding holds

How much does Square cost?

  • Square POS – $0/month
  • Square Online Store – $0 – $90/month
  • Square for Retail – $0 – $60/month
  • Square for Restaurants – $0 – $60/month
  • Square for Appointments – $0 – $69/month
  • Square Invoices – $0 – $20/month
  • Square Register – $39/month
  • Square Virtual Terminal – $0/month

Conclusion

Square is hard to beat when it comes to pricing and it’s a constantly evolving platform that continually adds new products and updates features.

In 2022 alone, Square has integrated with Afterpay, allowing customers to pay no-interest installments. It’s added subscription updates, photo updates and now supports USB scale.

Square possesses a lot of great characteristics including pricing, rates and customer service, amongst others. With its numerous features and costless software, Square enables companies (of any size) to save money and that is the main drawcard here. With no monthly fees or minimums, it’s a great opportunity, especially for those who are starting out.